How to Implement Chatbots in Higher Education Marketing

chatbots in education marketing

Aakash Soni is the Operational Head at Auxano Global Services, a complete Software development company that has been recognized by Clutch for its achievements and client satisfaction. He has an eye for spotting opportunities and is a strong advocate of disruption through technology and innovation. He has worked with Fortune 500 companies and helped many startup firms to rise in the market. He is leading the Auxano Global Services team to help clients leverage disruptive technologies like Blockchain & AI to deliver transformative business outcomes. Thinking of all possible test cases and verifying the logic behind chatbot replies can be a tedious job for the developers.

chatbots in education marketing

Various design principles, including pedagogical ones, have been used in the selected studies (Table 8, Fig. 8). However, there are also ethical considerations, implementation barriers, and user adoption challenges that must be navigated in order to successfully leverage this technology. LONDON (BUSINESS WIRE)- The AI market in the US education sector from 2018 to 2022 is expected to post a CAGR of close to 48% during the predicting period, said to the latest market research by Technavio.

At Element451 we help schools with software that keeps students engaged and enrolled.

Hopefully, these reasons have compelled you to consider AI chatbots for your institution. These robots can dynamically transform the education landscape and help build a better economy with more qualified, responsive, and interactive students. The conventional chatbots require training and feeding the library with predefined answers to reply desirably. Many educational institutions stay away from digital products as they are costly and challenging to maintain.

Can chatbots replace teachers?

Gates strongly believes that while AI chatbots will be helpful in the education department but it can never replace the work that students and teachers do in the classroom. AI tools will be created for schools in a way that even low-income schools can afford them.

Automation helps empower human agents and streamline the customer service experience. When simple, repetitive tasks are offloaded to a chatbot, human agents can have more time to resolve complex issues. Follow these 12 steps and you’ll be well on your way to building a chatbot experience customers love. The data you collect from your chatbot conversations is also equally important. It can give you valuable insights to improve your chatbot experience and marketing strategy. To create a successful chatbot marketing strategy, you need to have a well-structured plan.

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Many students visit the administration offices for educational websites to inquire about information such as the admission process, scholarships, courses, fees, and more. With a chatbot in education, you can quickly respond to repetitive questions and convert this time-consuming task into an automatic and effective one. All thanks go to artificial intelligence, enabling educators to offer a personalized and smart learning environment to their students. The researchers and technology geeks developed systems that help detect whether students can understand the topic or concept.

chatbots in education marketing

Below are the biggest challenges in building AI chatbots for the education industry that you should know. Aligning the technologies, building a robust algorithm, and bringing all desired features into a reality can be highly challenging. After learning so much about AI chatbots for the education industry, you might be thinking about how to start in the domain.

‍What are educational chatbots?

Consequently, they become laggard businesses in their industry and gain lesser profits. The best way to learn is when students know their strengths and weaknesses. It allows them to improve the shortcomings for overall better performance. For example, a chatbot can remind the students to complete assessments and help them answer all questions. Thus, the learner becomes more punctual, consistent, and dedicated to studies. The University of Portsmouth implemented their AI chatbot, Anna, in 2019 and offered it to students as an alternative to interacting with a live person.

Learn about the leading innovations that are beginning to make an impact. University and college websites are known for having pages upon pages of content. Content that is often either too vague, too lengthy, or too disorganized. Characteristics that make these websites really frustrating to navigate. The failure of public and private organizations in the face of a tsunami of queries and their inability to swiftly adapt has shown that the traditional forms of inquiry are dead.

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Education chatbots and chatbots in general have come a long way from where they started. They are a one-time investment with low maintenance requirements and a self-improving algorithm. Researchers have also developed systems that can automatically detect whether students are able to understand the study material or not. Admission process- Chatbots help generate leads through the use of channels beyond the website like WhatsApp, Facebook and Instagram. They then collect each prospect’s information and use that to increase conversions through personalised engagement and quality interaction. They then provide prospects with all required information on the institution and help ease the processes by answering all queries and easing up legacy processes.

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Testing can involve manual and user testing, in which students and faculty provide feedback on their experience with the chatbot. Refining the chatbot based on user feedback and data analysis can help improve its effectiveness and user satisfaction. They build their chatbot with Engati which helped them answer 79% of all queries, passing only the complex ones to live chat agents. This helped Podar reduce their resolution time by 89% and convert 31% of users into MQLs. These tutoring systems can also cater to the needs of neurodivergent students who may have learning disabilities and help all students understand difficult topics and subjects by customising their learning plans. A lecture can also be turned into a series of messages to make it look like a standardised chat conversation to help students feel comfortable asking questions and improve the overall concentration level by increasing engagement.

Improving Student Engagement in Higher Ed

This is because chatbots not only ease the education processes but also ensure qualitative learning. “There is a whole host of research suggesting that that feeling of belonging is one of the biggest predictors of retention and graduation,” she says. Still, AI chatbots have the potential to transform teaching, allowing better responses to individual student needs. Chatbots are also a great way to notify customers of new promotions and discounts. Do you know that 67% of US millennials said that they are likely to purchase products and services from brands using a chatbot?

How do you use chatbot in the classroom?

A chatbot can be a helpful resource for memorization tasks. By asking or responding to a set of questions, the students can learn through repetition as well as accompanying explanations. The chatbot will not tire as students use it repeatedly, and is available as a practice partner at any time of day or night.

We talk a lot about how chatbots benefit businesses, but bots are also an excellent tool to support educational institutions to excel in the education space, both online and offline. The adoption of educational chatbots is on the rise due to their ability to provide a cost-effective method to engage students and provide a personalized learning experience (Benotti et al., 2018). Chatbot adoption is especially crucial in online classes that include many students where individual support from educators to students is challenging (Winkler & Söllner, 2018). Chatbot interaction is achieved by applying text, speech, graphics, haptics, gestures, and other modes of communication to assist learners in performing educational tasks. A higher education chatbot is an AI-powered virtual assistant designed for educational institutions. These chatbots simulate human conversation and provide instant support to students, faculty, and staff.

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Together with Hybrid.Chat, we created and launched a successful chatbot that will soon become indispensable for recruiters everywhere. From the perspective of an applicant, the increase in the number of colleges and universities can be both a bane or boon. They certainly have more options to choose from but it can also get overwhelming, tedious, and confusing! Students need to know details about the university, fee payment, campuses, and the like before they pick a university.

chatbots in education marketing

We all know that digital products are the best tools to manage assessments. Let’s admit that scores, grades, and assessments are integral aspects of a formal learning process. However, managing them, analyzing the results, and building report cards can be challenging tasks that every educational body faces. So, many students find it challenging to enhance their performance in successive exams and perform almost consistently every time. For example, a chatbot designed for college students may use casual language and humor, while a chatbot designed for faculty may be more formal and business-like.

What Are the Advantages of AI Chatbots in the Education Field?

Only two articles partially addressed the interaction styles of chatbots. For instance, Winkler and Söllner (2018) classified the chatbots as flow or AI-based, while Cunningham-Nelson et al. (2019) categorized the chatbots as machine-learning-based or dataset-based. In this study, we carefully look at the interaction style in terms of who is in control of the conversation, i.e., the chatbot or the user. Only four studies (Hwang & Chang, 2021; Wollny et al., 2021; Smutny & Schreiberova, 2020; Winkler & Söllner, 2018) examined the field of application. None of the studies discussed the platforms on which the chatbots run, while only one study (Wollny et al., 2021) analyzed the educational roles the chatbots are playing. The study used “teaching,” “assisting,” and “mentoring” as categories for educational roles.

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How chatbot is used in education?

Educational chatbots help in better understanding student sentiments through regular interaction and feedback. This way it benefits the learners with a slow learning pace along with the educators to instruct them accordingly.